We believe knowledge is an asset and that the public depends on journalists to bring them accurate, timely information. This information provides people with the wherewithal to make important decisions and to engage with society's challenges. We believe in the power of investigative reporting to improve the lives of Canadians, and that original reporting and analysis on the subjects we care most about push the conversation forward. We ask hard questions, check facts, reveal and correct mistakes when we make them, and listen to feedback from our audience.
We aspire to make our publication gender-balanced, to give women and those identified as gender neutral or LGBTQ a voice as sources and as subjects of stories, and to have our sources, subjects and images reflect Canada's diversity. We recognize that we do not always live up to our own aspirations and regularly discuss how to make improvements. We are ambitious about our work as a journalism organization.